What's in the report, and what it's for.

The Visibility Report is a single, self-contained web page: no login, no live connections, nothing to install. Each section below shows what is in the report today, with the live numbers from the current demo build. Open What is this section for? under any card to see its larger purpose in the client conversation.

AI VisibilityAI search monitoring"Do ChatGPT, Claude, Gemini and Google AI recommend us?"
Search performanceGoogle Search Console"How do we show up on Google, and is it growing?"
Visitor engagementGoogle Analytics"What do people do once they land on the site?"
AuthorityAhrefs"Is the site's backlink authority building?"
Local presenceBusiness Profile + directories"How strong are we on Maps, reviews, and listings?"
Before the sections: the page frame
Orientation and trust. Before a single metric, the client sees whose data this is, where it comes from, and what window it covers.

Left sidebar: logo, report meta, and a numbered jump menu that highlights as you scroll. Top bar: connection badges for the sources feeding the report (Search Console, Analytics, Business Profile). Hero banner: the client's domain with a live status dot, the reporting period (the 30-day window most metrics describe), and the campaign start. Charts begin one month before kickoff so the before/after is visible.

Clicks ▲ 12% Long-tail query ▼ 4% Domain rating — Avg position ▲ −0.6 i Lower is better for position. Moving from #8 to #7 is a win, so a negative position delta shows green. Hover this → i Every metric in the report has an "i" icon exactly like this one. Hover it (tap on mobile) for a plain-English definition. No jargon goes unexplained.

Unless labeled otherwise, every delta compares against the previous 30 days. Green means improvement, red means decline, grey means no meaningful change.

The seven sections
Live numbers from the current demo build: arrysroofing.com, reporting period June to July 2026, campaign start March 2026.
1

Overview

The four pillar heroes
72/100
AI Search · AIR Score
14.2K
Search Console · Impressions
4.8★
Local reputation · Avg rating
512
Google Analytics · Sessions
The authority strip
28 ▲ 6 new
Work completed
32 —
Domain rating
523 ▲ +5
Ref. domains
2.1K ▲ +64
Backlinks
16 ▲ +3
Keywords
473 ▲ +5%
Organic traffic

Each pillar card carries three supporting metrics under its hero number.

▶What is this section for?
PurposeThe whole story on one screen. If a client reads nothing else, they read this. Four numbers should tell them how the campaign is going.
What is on screen
  • Four pillar cards, one per channel, each led by the single number that matters most, with three supporting metrics.
  • Authority strip: six campaign-to-date indicators in one row, with a footnote confirming the delta window.
How to read itEvery pillar answers "what is the headline for this channel?" Skim the four hero numbers first; drill into a section only where the conversation goes.
2

Work Done

28
Deliverables since kickoff
5
Months of work shown
6
New items this month
9
Products in the menu

Month by month: Jul 6 · Jun 6 · May 6 · Apr 5 · Mar 5. Technical SEO ran in the kickoff month; Reputation Management runs every month. Every article and link placement opens to its receipts: clickable titles and source URLs, target keywords or anchor text, Domain Rating, and dates.

▶The product menu
Content CreationNew SEO-optimized articles targeting priority keywords
Content RefreshExisting articles updated with fresh info and current best practices
Link InsertionsLinks placed within existing articles on authoritative sites
Link OutreachLinks earned by creating valuable content on authoritative sites with your link included
Digital PREarned links and media coverage on high-authority websites
Reputation ManagementEvery monthOngoing monitoring and improvement of reviews and brand perception
Premium LinksHigh-authority placements earned on premium, vetted websites
Technical SEOKickoff onlyFull site audit and fixes for crawlability, performance, and search readiness
Web Copy OptimizationPage copy improved for content quality, conversions, and engagement
▶What is this section for?
PurposeProof of exactly what the investment produced, month by month. This is the section that justifies the retainer: deliverables with receipts.
What is on screen
  • Each month since kickoff is a collapsible group of deliverables, every item carrying a green Complete or amber In Progress badge.
  • Expandable receipts: articles open to the live title, keywords, and date; links open to the source URL, target page, anchor text, and the source site's Domain Rating.
  • Placements are spread across distinct publisher domains deliberately; link diversity is part of the strategy.
How to read itOpen the newest month live in the meeting and click into one article and one link placement. Receipts beat summaries. The month items always sum to the Overview's "Work completed" figure.
3

AI Visibility

AIR Score momentum, as charted in the report
10050Mar 2026: AIR 34Apr 2026: AIR 45May 2026: AIR 55Jun 2026: AIR 64Jul 2026: AIR 7272MarAprMayJunJul
250 ▲ +55 in 30d
Total citations · 30 days
72/100
AIR Score · target 80
88%
Sentiment · positive
71
Reputation
Citations by AI model (sums to 250)
56ChatGPT 37Claude 44Gemini 52Google AI Overview 48Google AI Mode 13Bing AI Overview

The AIR Score chart climbs 34 to 72 since March. Top cited topics: tile & metal roofing, storm and hurricane, roof replacement, GAF Master Elite, repairs and maintenance.

▶What is this section for?
PurposeThe newest and fastest-growing part of the buying journey: how often AI assistants cite the brand when customers ask for recommendations.
What is on screen
  • Total citations (30 days) as the hero, with the month-by-month AIR Score momentum chart beside it. The climb is visual proof that AI visibility is being built, not bought.
  • Score tiles: AIR Score with its target, Sentiment, and Reputation.
  • Visibility by AI model, plus citations by topic and the most cited pages.
How to read itMomentum first (the chart), then scale (total citations), then where it is happening (models, topics, pages), which also tells us where to invest next.
4

Google Search Console

The performance chart, as in the report (log scale)
Feb: impressions 6,800Feb: clicks 168Mar: impressions 8,400Mar: clicks 214Apr: impressions 10,200Apr: clicks 286May: impressions 11,800May: clicks 342Jun: impressions 13,100Jun: clicks 398Jul: impressions 14,200Jul: clicks 438Feb: avg position 12.8Mar: avg position 11.1Apr: avg position 9.6May: avg position 8.7Jun: avg position 7.9Jul: avg position 7.47.4FebMarAprMayJunJul
ImpressionsURL ClicksAvg Position
438
Clicks
14.2K
Impressions
9.6% ▲ +1.7 pp
Top 20 CTR
7.4 ▼ −1.5
Top 20 position · lower is better

Top queries and top pages leaderboards show 5 rows, expanding to 20, tagged by intent (Branded, Commercial · local, Informational, Transactional). Four long-tail queries trend down on purpose: real search data is never all green, and it keeps the report credible.

▶What is this section for?
PurposeGround truth from Google itself. Impressions, clicks, and rankings straight from the source, with nothing modeled or estimated.
What is on screen
  • Performance chart: monthly Impressions and URL Clicks as bars (log scale keeps both readable) with the Average Position line overlaid and a shaded wash marking campaign start.
  • KPI strip: Clicks, Impressions, and CTR plus Average Position for queries ranking in the top 20.
  • Top queries and top pages leaderboards with clicks, impressions, CTR, position, and 30-day deltas.
How to read itBranded queries lead (people searching the name), local commercial terms are the growth engine, informational terms build the top of funnel.
5

Google Analytics

Sessions by month, as charted in the report
Feb: 318 sessionsMar: 352 sessionsApr: 404 sessionsMay: 447 sessionsJun: 486 sessionsJul: 512 sessions512FebMarAprMayJunJul
512
Sessions
431
New users
61%
Engagement rate
2m 12s
Avg duration
39%
Bounce rate

The three-act flow walks Acquisition to Behavior to Outcomes (contact, calls, quote requests). Landing pages are tagged by service and service area, using the site's real URL structure.

▶What is this section for?
PurposeWhat visitors do once they arrive. Search visibility is only worth what the resulting visits are worth.
What is on screen
  • Sessions chart with the campaign engagement marker.
  • Three-act flow: Acquisition (sessions, new users), then Behavior (engagement, time on site, bounce), then Outcomes (the actions that matter).
  • Top landing pages with sessions, engaged sessions, and sessions per user.
How to read itFor a local service business the win is not raw traffic, it is qualified traffic. Modest session counts with high engagement and real outcomes beat big anonymous numbers.
6

Authority & Trends

Authority over time, as charted in the report
Feb: backlinks 1,960Feb: referring domains 498Mar: backlinks 1,994Mar: referring domains 504Apr: backlinks 2,032Apr: referring domains 511May: backlinks 2,058May: referring domains 516Jun: backlinks 2,081Jun: referring domains 519Jul: backlinks 2,100Jul: referring domains 523FebMarAprMayJunJul
BacklinksReferring Domains
32 — no change
Domain rating
523 ▲ +5
Referring domains
2.1K ▲ +64
Backlinks

One chart: Backlinks (outlined bars) and Referring Domains (solid bars) by month, February through July 2026, with the campaign engagement marker. The Domain Rating headline lives in the Overview's authority strip.

▶What is this section for?
PurposeIs the site's link authority compounding? Authority is the slow-building asset that makes every other channel work better.
What is on screen
  • A single chart: Backlinks and Referring Domains by month, with the campaign engagement marker.
How to read itReferring domains is the one to watch: 10 links from 10 different sites beat 100 links from one site.
7

Local Presence

Reputation
4.8★
Average rating
1,710 ▲ +24 new
Total reviews
100%
Response rate
Business Profile · 30 days
4,880
Total profile views
1,642 ▲ +9%
Search views
3,238 ▲ +14%
Maps views
146
Direction requests
203 ▲ +21%
Website clicks
312 ▲ +16%
Phone clicks
Listings
56/61
Directories live · 5 in progress

Recent reviews are real and verbatim, including a 4★ with a thoughtful owner reply. Maps-heavy views are normal and healthy for local trades.

▶What is this section for?
PurposeReviews, Maps, and listings. For a local business this is often the highest-converting channel in the whole report.
What is on screen
  • Reputation snapshot: rating, review count, the reputation-management actions taken this period, and Total reviews with Response rate.
  • Business Profile grid: six tiles covering views, search vs. maps discovery, directions, website clicks, and phone clicks.
  • Live directories (green = live, amber = in progress) with the full list expandable, plus recent reviews with the owner's responses.
How to read itImperfect ratings are included deliberately. A wall of perfect reviews reads as curated; a well-handled critical review builds more trust than hiding it.
Interactive features, quick reference
Jump navigationSidebar section list highlights as you scroll
Metric definitionsHover or tap the "i" icon next to any metric label
Work Done monthsClick a month header to expand or collapse
Deliverable detailsClick items with a chevron (articles, links)
Deliverable titlesClick the title or URL (↗) to open the live page in a new tab
Leaderboards"Expand" reveals the full top-20 list
Directory list"Show all directories" toggle
MobileHamburger menu replaces the sidebar; tooltips work by tap
For the account team
Internal

Before a report ships

  • Reporting window: period metrics are trailing 30 days; charts show the campaign trend starting one month before kickoff for baseline context.
  • Cross-checks that must reconcile: AI model counts sum to total citations; Work Done items sum to the Overview's "Work completed"; directory live and in-progress dots match the "X of Y" header; every leaderboard row's deltas point a consistent direction.
  • Branding: the report is white-label and re-themeable via CSS variables. This compendium ships in a matching version for each report variant.
Visibility Report Compendium Text version (Markdown)